Chadi is director of sales and global business development at Broadsign. He leads the company’s efforts to help EV charging networks accelerate growth through advertising revenue and is excited to help change the way we move and interact with the world. Previously, he worked in the innovative spaces of big tech at Apple and a Microsoft premium partner. You can find him talking about outdoor advertising and EV charging on LinkedIn.
Chadi Borghol’s Session(s):
Diversify, Profit & Grow: How EV Charging Networks Win with On-Site Advertising — Fri, March 31, 2023
With an increasingly competitive landscape and an uncertain economic climate, the time is now for EV charging networks to rethink their profit models. Ad-supported charging can increase profits, make chargers stand out, and add value to the charging experience through contextually relevant messaging.
In this session, attendees will learn how to leverage on-charger advertising to create a diversified business model that drives more revenue and offers a competitive edge. Key takeaways include:
- How to diversify revenue streams with on-charger digital advertising and fast-track EV network expansion.
- How to build a competitive advantage through place-based advertising.
- How to create more engaging charging experiences with contextual messaging.