John Rooney
Co-FounderElevation Proving Grounds
John Rooney has a successful background in commercial real estate, where he worked for nearly 14 years for major companies like CBRE and JLL, handling various projects and transactions. He and his brother Joseph founded EPG in 2018, a company that specializes in helping electric and autonomous vehicle companies hire the best talent by leveraging their superior industry and product-specific recruiting and staffing expertise.
In 2021, they launched Mobility EVo, a bi-weekly EV/AV-focused newsletter that delivers the hottest EV news in 5 minutes or less. No web clutter, just EV/AV buzz.
John is also a gearhead who loves anything with wheels. That could be from riding his beefed-up e-bike on trails in the mountains, going for Saturday drives with his family in his M3, or watching F1 races on Sunday morning. If it has wheels, he is interested.
John Rooney’s Session(s):
10:45 am–11:45 am | Fri, June 30, 2023
Integrating EV Charging into Your Marketing Strategy
EV Charging stations are marketable assets, and it is time to leverage them. Customer attitudes are continually shifting towards supporting sustainable business, and today it has become a top priority. EV drivers can be a great way to secure loyalty to your organization and your EV Charging stations. Join this session to learn how to market your EV Charging stations and how to prepare for the future of EV Charging station environments to include DOOH (digital out of home) media.
Key Takeaways:
- Acquire digital marketing tactics to enhance your organization’s current marketing.
- Offset installation costs through ad-generated revenue.
- Adopt an EV marketing strategy to influence and acquire customers.
- Build credibility with a new customer base.
- Learn how to leverage network integrations with apps, loyalty programs, etc.