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3 Winning Strategies to Encourage Electrification

April 1, 2025

For those of us in the EV charging space, it’s easy to get discouraged — even frustrated — by drivers and fleet managers who refuse to consider purchasing an EV. After all, we, of all people, have seen the benefits that come when car buyers and fleet owners decide to go electric. If you need a few ideas to help you share your knowledge, here are our favorite three winning, innovative strategies to encourage electrification across all forms of transportation.

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1. Debunk EV Adoption Myths with Facts

As with most new technologies, electric vehicles — and the charging systems that propel them — have become the topic of conversation across America. However, some of those conversations come from people who have heard rumors passed from person to person without any facts to back them up.

So, bring the receipts. While facts might not sway some people who have set their minds against EVs with little reason and lots of prejudice from the get-go, most rational people will at least consider your point of view when you provide facts.

While you might not convince them to trade their gas guzzlers in for an EV the moment they leave the conversation, they will be less likely to spread negative information the next time the topic arises. Word of mouth is powerful advertising, after all.

Keep this list of the latest EV mythbusters handy, and you’ll have enough factual firepower to bust about any EV adoption myth your fellow conversationalist might bring up:

EV Ranges Are Getting Longer Each Passing Year

Probably the oldest myth in the book among non-EV owners is “EVs don’t have enough range to get me to all the places I need to go.” Actually, EV ranges have expanded by 140% over the past decade, according to a recent article by The Electric Car Scheme’s Ellie Garratt. Even better, says Garratt, the “average electric vehicle now offers around 300 miles of range.” Many EV models can now travel 400 miles per charge, with one model even topping 500 miles.

Many EVs Cost Much Less than Their Gas-Powered Counterparts over Time

As a Vincentric study points out, the “EVs cost too much money” myth is on its way out the door. According to the study, 10 EV models save their owners anywhere from $16,231 to $28,159 over five years. Many other models aren’t too far behind. With lower fueling and maintenance costs, these EVs can save their owners a considerable amount of cash over the years. Buy one of these cars, and you can nearly fund in-state tuition at a public university for a whole year. No college-age kids? Then, invest your massive savings and grow your wealth.

Yes, You Can Likely Find a Compatible EV Charger

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First, thanks to rural utilities stepping up to the plate, EV charging stations are popping up around the country, even in relatively remote areas. And with the country’s automakers and charging stations switching over to Tesla’s North American Charging Standard (NACS), nearly all EVs on the road today will be able to charge at Tesla stations by the end of 2025, according to a recent Consumer Reports article. Owners of older models will need an adapter, but soon, all EVs will come with a NACS outlet.

Since Tesla DC fast chargers outnumber other brands by at least a factor of four, you can likely find one when you go on a road trip. Additionally, as a Qmerit piece shows, EV drivers can install a Level 2 charger on their properties, allowing them to fully charge their vehicles as they sleep.

Charging Your Car Won’t Waste Your Time

If you have a Level 2 charger available at home or work, you can usually charge your vehicle in four to 10 hours. You’ll be free to work, sleep, or otherwise go about your day without losing a second.

When you’re out on the road for your vacation or a business trip, you can charge your car in 30 minutes to an hour with a DC fast charger. You’ll get a needed break — and you’ll leave with a full charge. That’s just for starters. With ABB’s Terra 360 charger entering the EV fast-charging market, you’ll soon be able to shave that break down to a mere 15 minutes.

Increased EV Adoption Won’t Strain the Grid

How quickly things change in the EV universe! It was only in 2023 that articles like this CNBC piece dotted the internet with stern warnings about the pace of EV adoption and a grid near collapse. However, it did hint at a system that could possibly handle the increased load — if utilities would simply upgrade their infrastructure, especially their high-transmission lines. Fast forward to 2025, where managed charging, vehicle-to-grid technology, rising use of renewables, and utilities that have strengthened their infrastructure make it possible for EVs to actually enhance grid performance, as Bill LeBlanc points out in his SmartCar.com guest post.

2. Show How EVs Outpace Internal Combustion Models in Innovation

While carmakers have improved the efficiency of their gas- and diesel-powered vehicles, it’s their EV models (and the charging methods that fuel them) that have ignited a technological revolution in the automotive industry. Since zero-emissions vehicles must compete with more than a hundred years of internal combustion engine (ICE)-powered cars, it’s no surprise that the EV industry has doubled down on innovation.

As a late 2024 study found, the technologies behind electric powerplants themselves resulted in vehicles that require much less maintenance than internal combustion models. In four out of six ad hoc maintenance tasks, five out of seven parts and fluids replacement tasks, and four out of five annual maintenance tasks, EVs outperform their ICE counterparts.

Wireless Charging

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That’s not all. The study also references huge advances in EV fueling, such as wireless charging, which can provide drivers with greater safety. Without a hose and nozzle or a wire and connector, drivers need not worry about electrocution or fire risks while fueling their cars.

With an EV’s double advantage of safer, less “cumbersome” fueling, this EV-only technology should spur EV adoption across the US once it’s widely available.

Vehicle-to-Grid (V2G) and Similar Technologies

Another perk exclusive to EV ownership, V2G technology allows drivers to sell energy back to the grid during peak hours yet charge their cars during the evenings at a much lower rate. It’s an advantage that ICE drivers could never duplicate since it would be nearly impossible to sell extra gas or diesel fuel back to a gas station.

V2G technology depends on bidirectional charging, which opens up even more possibilities for EV owners. Using their vehicles’ batteries as an additional power source for their homes or businesses during storms and blackouts is another option for EV owners that’s not available to ICE vehicle owners. Even after the battery can no longer power the car, owners can still use it to supplement the grid and save money on electric bills.

More emerging technologies await those drivers who want to explore the benefits of going electric. From five-minute charged full battery changes and self-heated batteries to hydrogen fuel cell-powered EVs that can charge as quickly as an ICE-powered car, the innovative technologies from EV automakers and charging companies show no signs of stopping.

3. Point Out How EV Adoption Will Lead to Healthier Lungs

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While most people are well aware of ICE vehicles’ contributions to air pollution throughout the environment, many drivers aren’t aware of the fumes they and their passengers breathe as they cruise along the road. These hazards are, however, worrisome — and one more reason for drivers to consider buying an EV as their next car.

As a 2016 Sage Journals review indicated, “emissions from exhaust fumes carried by ventilation supply air are significant sources of harmful air pollutants…inside vehicles’ cabins.” The review included 90 different studies conducted in 10 countries.

These studies included over 2,000 road trips and found significant levels of emissions-related pollutants inside the cars’ cabins. These pollutants included “ultrafine particles, aromatic hydrocarbons, carbonyls, semi-volatile organic compounds.”

It’s not only personal ICE vehicles that are at risk. Diesel buses and trucks also put their passengers and drivers at risk for health problems. That risk increases significantly when transporting children, whose respiratory systems aren’t as well-developed as those in adults.

EVs, however, can reduce those pollutants, as a 2023 USC study indicated. Whether for personal driving or fleet usage, EVs are the best choice for drivers and fleet managers who want to reduce health risks for drivers and passengers alike.

Learn More About the Benefits of Electrification at the EV Charging Summit

For the latest news about electrifying the nation’s transportation industry, there’s one place to go — an EV Charging Summit event. With many of the nation’s top names in the EV charging space, you’ll come away inspired, informed, and invigorated as you implement all the information you’ve learned.

Join the EV industry’s major players in securing a great future for EVs and the infrastructure they need to charge them. Reserve your place at the Summit today!

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