Wed, March 18, 2026   |   11:00 am – 11:45 am

Choosing Profitable Sites: What Actually Drives Charger Utilization and ROI?

Speakers

Anthony Cacaj
Red E
Anthony Cacaj
Vice President
Red E
Brookes Shean
FLO
Brookes Shean
Senior Director, Strategic Sales
FLO
Chris Chamberlain
Dodona Analytics
Chris Chamberlain
Head of Sales - Co-founder
Dodona Analytics
Kyler Schmitz
Electric Era
Kyler Schmitz
Chief Revenue Officer
Electric Era

About This Session

Location, location, location—while it’s a mantra in real estate, it’s just as critical for EV charging infrastructure. Selecting the right site can make or break the success of a project, and understanding the factors that drive utilization is essential for long-term profitability. This panel brings together leading experts from Red E, FLO, Electric Era, and Dodona Analytics to dig into the data, strategies, and real-world lessons that separate high-performing charging sites from underutilized ones.

From traffic patterns and dwell time to retail partnerships, grid capacity, and predictive analytics, panelists will share how they evaluate potential sites, what metrics matter most, and how developers can ensure their investments yield sustainable returns. Attendees will walk away with practical insights into the art and science of site selection, helping them position projects for success in an increasingly competitive charging landscape.

Takeaways:

  • Key drivers that influence charging station utilization and long-term ROI.
  • How data analytics and predictive modeling can improve site selection.
  • Lessons learned from real-world deployments across urban, suburban, and corridor locations.
  • Strategies for balancing profitability, accessibility, and customer experience.
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