Scott Sharabura
Vice President, OperationsOn The Run Charging
Scott Sharabura is the Vice President of Operations for On The Run Charging — the EV charging division of Parkland Corporation, one of the largest fuel and convenience retailers in Canada.
Scott began with Parkland as the Vice President of Strategy, where he led the development of an energy transition strategy for Parkland, focusing on how Parkland can diversify its business and help its customers to decarbonize, including EV charging. That led Scott and his colleagues to launch an EV charging pilot, which then led to the creation of On The Run Charging — which is now one of the largest public fast-charging networks in Canada, with 60+ stations already open and 300 more planned for the next 4 years.
Prior to joining Parkland, Scott spent 15 years with the energy practice of two leading management consulting firms (Booz Allen Hamilton and McKinsey), and two years as a refinery process engineer with Imperial Oil’s refinery in Sarnia. Scott holds an MBA from the University of Chicago, and a bachelor's degree in chemical engineering from the University of Waterloo.
Scott Sharabura’s Session(s):
12:50 pm–1:35 pm | Thu, March 19, 2026
Creating a World-Class Customer Charging Experience
As EV adoption accelerates, the charging experience is becoming just as important as the vehicle itself. Today’s drivers expect convenience, comfort, and connection—whether they’re fueling up at a retail site or plugging in during a day at the park. This session explores how leading organizations are transforming charging from a technical necessity into a customer-centered experience that fits seamlessly into everyday life.
On the Run Charging shares how it’s redefining convenience across one of Canada’s fastest-growing ultra-fast networks, enhancing every stop with amenities, upgraded facilities, and its popular Journie™ Rewards loyalty program that keeps drivers engaged long after they unplug. From the public sector, the City of Pasadena Water and Power reveals how thoughtful urban planning and destination-focused charging—integrated into recreational spaces and daily routines—are making EV ownership effortless and enjoyable. Together, these examples highlight how both private innovators and municipal leaders are shaping a charging landscape built around people, not just power.
Key Takeaways:
- How to transform charging from a utility service into a lifestyle experience.
- Ways loyalty programs and digital tools can drive customer satisfaction and retention.
- Strategies for integrating charging infrastructure into public spaces and recreational destinations.
- Insights on aligning convenience, comfort, and reliability to meet evolving driver expectations.