JP Ross

JP Ross has been actively engaged with solar market development and commercialization since 1999. After completing a Masters Degree in Energy and Resources from the University of California at Berkeley from the Energy, JP joined Greenpeace to advocate for wind and solar as an alternative to 50GW of new gas plants in response to the California Energy crisis.

JP then moved to Vote Solar and successfully campaigned for California’s Million Solar Roofs initiative that helped make solar energy the most cost-effective source of energy. He lead Vote Solar’s activities in pro-solar rate design regulatory proceedings across the US. In 2007, he moved to Sungevity, where he helped grow the business from an idea to the third largest residential solar installer in the US. JP developed and managed Sungevity’s procurement and installation operations, market expansion, strategy ,and channel development.

In 2015, JP joined Origin Energy, Australia’s largest energy utility, where he lead the development of Origin’s Solar PPA, Solar Channel Strategy, and company-wide Salesforce deployments. He is now the Vice President of Local Development, Electrification and Innovation at East Bay Community Energy, serving electricity to 1.5M people in Alameda County and San Joaquin Valleys. In his spare time, he rides bikes, brews beer, and makes wood fired pizza with his wife Monique and children, Hazel and Keenan.