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Alix Smith

Chief Production Officer
Southwest Industrial Electric

CPO Alix came to Southwest Industrial Electric straight out of high school. His inspiration for entering the electrical field was sparked from observing his cousin's endeavors in the electrical industry and his hands-on experience working on a commercial fishing boat at the age of 15. Early on, the prospect of working outdoors and engaging in daily hands-on tasks appealed to Alix, instilling in him a passion that has never left him. These initial experiences laid the foundation for his strong work ethic, as well as emphasized the value of hard work and patience—an indispensable skill, particularly in the realm of electrical systems.

With 18 years of industry expertise, Alix values the enduring sense of family that permeates Southwest Industrial Electric, a culture that has persisted despite the company's growth. Throughout his journey with SIE, Alix remains captivated by the role of electricity in propelling the world forward. Recognizing its pervasive presence in almost every global process, he views the ability to comprehend and manage electricity as an invaluable skill. Alix perceives SIE as a place that harbors ambitious goals while maintaining a nurturing "Mom and Pop" attitude. This ethos is evident in his leadership role, where he treats every employee as an extension of the SIE family.

Alix Smith’s Session(s):


11:30 am–12:15 pm | Thu, March 27, 2025

Establishing Business for Electrical Contractors and Electricians

Shop Talks are peer-to-peer, industry-focused conversations facilitated by speakers. In these smaller forums, attendees can ask questions, work through challenges, and share insights while tapping into the expertise of our speakers. Don't miss this unique opportunity to gain valuable feedback and network with your industry peers! Please note our Shop Talks often fill to capacity; registration is recommended to guarantee your seat.


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