Mark Gross

VP Product Management
NovaCHARGE

Mark Gross is the VP of Product Management at NovaCHARGE. Mark is an experienced product leader in multiple industries with over 20 years growing enterprise B2B products for companies like Nuance and Kofax, managing product portfolios of over $80M. Mark is passionate about driving efficiencies and improving products and business processes, and has leveraged this passion into winning strategies both internally and for countless customers.

Mark Gross’s Session(s):

11:30 am–12:10 pm | Wed, March 26, 2025

Utility + Charging Provider Partnerships: Solutions for Customer Charging Needs

The success of EV charging infrastructure depends on strong collaboration between utilities and charging providers. This panel will explore how these partnerships can streamline charging deployment, improve customer experience, and ensure long-term asset utilization. Industry experts will discuss key challenges, such as multi-family dwelling installations, demand charge management, and data reporting, while also addressing forward-looking topics like load management and vehicle-grid integration. Attendees will gain insights into how utilities and charging providers can work together to expand EV charging access efficiently and effectively.

Key Takeaways:

Seamless End-User Experience: Strategies for ensuring a smooth charging experience through strong utility-charging provider collaboration.
Multi-Family Charging Challenges: Innovative approaches to overcoming power capacity issues and boosting charger utilization in multi-family dwellings.
Avoiding Stranded Assets: Best practices for ensuring installed chargers remain functional and well-utilized over time.
Demand Charge Management: How utilities and charging providers can work together on rate structures, demand response, and power throttling solutions.
Data Reporting & Program Success: The role of data in regulatory compliance, funding justification, and optimizing EV programs.
Future Considerations: Emerging trends in load management, vehicle-grid integration, and evolving utility programs to support EV adoption.

Join this discussion to learn how utilities and charging providers can drive EV infrastructure expansion while balancing grid stability, affordability, and customer needs.

Check out our early bird ticket prices!